With three billion total views and 31 million subscribers — Dream has not only outgrown the label of Minecraft YouTuber, he’s helped defined the genre. And soon, he may help impact the music industry after recently signing with Mercury/Republic Records.
At his height, Dream was bringing in 200 million views per month, outpacing even the 140 million users who play Minecraft every month. Dream, whose real name is Clay, even earned a 2022 Guinness World Record for the most viewed Minecraft gameplay video on YouTube.
Part of what created Dream’s virality was that until last fall, he had never shown his face. The anonymity fueled internet campaigns to un-mask Dream, with some even flying drones over his house. But Dream’s mask, a simply drawn smiley face, became central to his identity as a creator.
“It’s not necessarily that anyone could be Dream. But anyone could be like Dream, anyone could do what I did. I went to 30 million subscribers on YouTube, I started with a crappy laptop and I didn’t show my face,” Dream said. “It’s just proof that, believe in yourself, you don’t have to care about what other people think … The mask is a representation of that.”
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