PMI Kids’ World, a toy company renowned for its mega-popular gaming and licensed collectibles, has signed a worldwide licensing agreement with the iconic gaming phenomenon, Minecraft. This strategic partnership aims to bring a new dimension to the collectibles industry, offering fans an immersive experience through a range of Minecraft-themed impulse, plush, collectibles, and stationery products launching this summer.
Minecraft, crafted by the talented team at Mojang Studios, began its journey as a video game, quickly evolving into a cultural sensation. This immersive sandbox experience transcended its gaming roots to become a timeless media franchise, giving rise to a myriad of books, merchandise, events, and even an eagerly anticipated theatrical film. Captivating a diverse and enthusiastic fan base, the Minecraft community has cultivated a fervor that extends beyond the digital realm, turning a pixelated adventure into a multi-dimensional phenomenon.
In the past year, PMI Kids’ World has emerged as one of the world’s leaders in the gaming space and licensed collectibles, consistently delivering must-have items from major IPs. Notable successes include turning Sonic Prime fans into collectors, and bringing the popular multiplayer online games Stumble Guys and Among Us beyond the screen, two viral games with over 160 million monthly players collectively. PMI’s achievements also extend to their launch of the Web3-born brand Pudgy Penguins, an instant…
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