Jessica Bravura, known online as Aphmau, has built a vibrant Minecraft empire on YouTube.
Bravura, 34, has 21 million subscribers on YouTube and is known for her videos roleplaying on Minecraft servers.
Creators like Bravura use Minecraft to play out storylines that exist within the fantasy world. Bravura creates scripted and sometimes animated videos. She and her team develop original characters and storylines that exist throughout her multiple YouTube series, like “My Street” and “Diaries Reborn.” She voices several of the characters and also hires voice actors and other creators.
Bravura is no overnight success. She started her YouTube channel over 11 years ago. The oldest video on her main channel is of her playing Minecraft and has 1.4 million views.
Talent-management firm Night signed Bravura in 2021 and has been managing and expanding her business.
VidCon, Amanda Perelli/Business Insider
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