The video is clear: Nigel Farage, appearing on screen as a gaming livestreamer, is commentating as he plays Minecraft. The Reform UK party leader explains that he has logged on to Rishi Sunakâs server, tracked down the prime ministerâs virtual home in the video game, and intends to blow it up.
Farageâs distinctive voice can be heard as he explains what heâs about to do: âI filled it to the brim with TNT. And for everyoneâs information there were absolutely no traces of Sky TV services in or around the house.â
A mildly exasperated spokesperson for Farage confirmed that the video was âof courseâ not real and the Reform party leader had not been spending the campaign livestreaming Minecraft commentary.
âQuite funny though,â the spokesperson added.
The spokespersonâs reaction sums up the role of deepfake videos during this general election, as they so far fail to cause the disruption that some had predicted before the campaign.
Instead, deepfakes â digital content that has been manipulated using artificial intelligence, often to purportedly show famous people in fictitious situations â have largely existed in the form of obviously fake memes, such as an edit of Rishi Sunakâs national service plan where the prime minister appears to be instructing schoolchildren on how to play Fortnite.
The Sunak clip, the deepfake Farage video, and footage featuring Keir Starmer were made and uploaded to TikTok by…
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